St. Louis BattleHawks Bar Network Brand Identity

Building off the Bud Select Happy Hour+ platform, the St. Louis BattleHawks launched the BattleHawks Bar Network grassroots initiative, where local St. Louis-area bars and restaurants could sign up to be an "Official Hangout" of the XFL team all year.

More than 100 locations registered, and they all received a promo kit containing a BattleHawks Bar Network logo window cling, schedule banners, coasters, table tents, t-shirts and more giveaway prizes.