This is hard

7 Responses

  1. Marco Suarez Marco Suarez

    Lettering if freaking hard.

    10 months ago

  2. Tyler van der Hoeven Tyler van der Hoeven

    I love lettering! Its the vectoring that kills me. This is looking fantastic though!

    10 months ago

  3. Justin Hall Justin Hall

    Here's my 2¢. This is going to sound like a sucky thing to say.

    BUT.

    I like to sketch first—get what I love on paper. Then I pick a font that's in the same neighborhood and lay it out similarly to my sketch in Illustrator. Then edit the bejeezus out of it.

    Benefits: Much quicker. Visible progress earlier. Built-in consistency of strokes, angles, baselines, scale, etc. by beginning with a font.

    I'm not saying that's the ideal workflow for every situation. But it's a great one for a smaller budget or short timeline. I usually end up with something every bit as custom as if I'd built it from scratch.

    Only difference: No one had to talk me down from the ledge during the process.

    likes

    10 months ago

  4. Marco Suarez Marco Suarez

    @Justin Hall That's what I usually do. But I wanted to do it freehand for this. Though I still was "inspired" by other stuff.

    10 months ago

  5. Erica Burnett Erica Burnett

    This is really nice!

    10 months ago

  6. Justin Hall Justin Hall

    @Marco Suarez Admirable. Keep the faith.

    10 months ago

  7. 10 months ago

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