Price Boost

The final Price Boost icon for Virgin Bet along with 15 unused options.

Virgin Bet is Virgins first sports betting product.

The design of the UI went through many different phases but eventually became an app with a simple style and one where the Virgin brand shines through.

The biggest tool we had in leveraging the brand was the Virgin Red. We dial the colour up or down depending on what is necessary at that particular moment. If you have successfully placed a bet you see more red whereas if you are doing something more mundane such as browsing the app for markets to bet on you will see less.

Find more about this project here:
https://www.behance.net/gallery/95656125/Virgin-Bet