Managing Complexity

JOIN ONLINE MEETUP on Managing Complexity!

A friend of mine @jolantac is organizing amazing meetups in Berlin city, nevertheless, considering these very special circumstances we thought it would be a great idea to have an online meetup! And it's Tomorrow! 🙌⁠
Click here to read more and Sign Up

This meetup will be all about managing complexity. You will hear from José and Paul - two amazing Shopify designers. They will share their experience and will teach us some tricks about how they deal with complex situations and how they learn from failures.⁠


How to make complexity accessible?⁠
This talk is a reflection on the process of re-designing an app that is meant to bring the power of automation to the hands of merchants.⁠
Sharing my team's approach on tackling this big problem as well as lessons learned so far, specially things I would have done differently if I started tackling the problem today.⁠

Failure: A Product Development Story.⁠
A great many speakers across hundreds if not thousands of talks tend to focus on the lessons learned, whilst leaving out the mistakes made. Many of our biggest learnings however, stem from failing in the first place.⁠
And that's what this talk is all about: failure.⁠
This is a narrative on failure. My personal failure, my team's failure, and a failure to build a product that answered our customer's needs. It's a story on how tunnel-vision in user research led us to focus exclusively on the most tech-savvy users among our customers. How this single-minded determination destroyed the ease of use of our product, and how retention rates plummeted whilst on-boarding times soared.⁠
With plenty of examples on what to do, and what not to do, we'll eventually arrive at the lesson learned, but not before digging into our mistakes first.⁠

7:15 - 7:30 - Signin in⁠
7:30 - 8:00 - José Torre⁠
8:00 - 8:10 - You will find out :)⁠
8:10 - 8:40 - Paul van Oijen⁠
8:40 - 9:00 - Chit chats⁠

See you very soon! ♥

Tools used for this artwork:⁠
📱Apple iPad Pro 12.9⁠
🔮Procreate App⁠
🖌️Space Noise Brushes

Justas Galaburda
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