Clover brand guidelines

Hey Dribbblers, please meet one of our recent projects the whole team has been working on for almost 3 months.

Clover is a credit card company founded by people who were tired of bureaucracy in the fintech. In short, it’s a company aiming to help people succeed financially while building their credit history.

Our experience was brought from the world biggest financial institutions and the most innovative startups to create a product that we’d like to use ourselves. One with cash back and zero fees, available to more people, including those who’ve never had access to credit before. Clover uses data and common sense to give you a smoother credit experience.

View project - https://www.outcrowd.io/clover

Strategy
Clover is serving people and establishing trust with engaging and smooth user experience by means of uniquely designed supermodernist web and mobile banking platform. The goal of the service is to eliminate daily money stress for the community and add gamification aspect into such routine processes as paying transactions, depositing money, making transfers etc.

Our route
Outcrowd has conducted the following steps in order to achieve the goal:
Conducted polls among the people who use online banking in their daily life to extract the issues of the existing systems.
Made several user testings of the beta version during the project creation (on the group of people who work in the non-financial spheres) to make sure the experience we’ve created is straightforward and easy to understand for average users.
Analyzed the UX of banking processes and brainstormed ideas that can enhance the current flows in existing services.
Made the cards comparison with other banks.
Developed unique branding that reflects the company’s main goals, strategy, and covers audience’s needs.

Conclusion
Was the Clover project challenging for the team? Indeed. But after any hard work follows a reward. Taking a look back at what was done, we feel that we’re doing everything right. Our success recipe is simple. It lays in the structured approach to all the processes involved in the project creation, friendly team with common values and great experience. Bob’s your uncle!

Results
As the result of the Clover project journey we have a completed pack of the assets for the business: branding, website, mobile app, motion design and printed materials. As a team we’re convinced that those will lead a client to success, provided there will be further support of the project from the side of SEO, Marketing team, and other specialists involved in promotion. Below are just a few numbers related to the work:
58 days to complete the project
7 team members involved in the creation process
39 hours spent on ideation
67 draft mockups created

More details and how we approached every step is described on this page of our brand new website:
https://www.outcrowd.io/clover

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Posted on Apr 20, 2020
Outcrowd
A full-service innovative agency.

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