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One part of the process to develop a brand is to determine the visual line for the company together with the client. Therefore stylescapes or moodboards 2.0 are a great tool.
BRAND KEY WORDS:
The visual key words worked out in the brand workshop were "modern, cultural and traditional."
On this stylescape we focused on the key words „cultural + modern" as a trigger for the visual line.
Wine Drinkers in the Millenials Generation (Age 25-42)
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