GRAPEFRUIT LOGO DESIGN

Logo concept for Pepita Grapefruit, a well known swiss grapefruit drink, who wanted to modernise their existing logo for a younger target audience. Sharing the design #becausewhynot , however it did not made the cut.
I opted for clean curves, semi-circle as body to represent grapefruit, and bright fruity colours because they have more flavours as well.

Visit instagram.com/navera_s_aftab for colours used, existing logo, icon stand alone and name in white.