Groundfloor Branding

1 Attachment

We explored several different directions before arriving at this logomark. The blue arrow represents Groundfloor raised to the power of us. Hence the tagline, "Finance raised to the power of us". It also symbolizes that we're Groundfloor but we're on the rise.

If you're like to know more, you can read our coverage in VentureBeat or signup for the private beta.

keyboard shortcuts: L or F like Z toggle zoom post comment