Hidden Canyons Visual Identity

OARS required a unique visual identity to create awareness for their Hidden Canyons collection and position their trips as the most adventurous option in the west.

To achieve this, I create a rugged piece of custom lettering that captures a birds eye view of a river/canyon.

The identity system is comprised of a badge, a separate wordmark for use on the website, and a unique typographic lockup for each landmark in the hidden canyons collection.