Mother Road Motorsports Branding

Mother Road Motorsports commissioned Burney Design Co. to develop a logo and website that was appropriate for a mid-to-upscale target audience. Not everyone is into Italian moto. It attracts a particular demographic. We strived for an approachable identity that was appropriate for both newcomers and seasoned riders alike. Grabbing a few folks tripping along Route 66 doesn't hurt either.

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