Product gif - Creating a landing page

Animation isn't my forté, but a plain ol' screen recording just wasn't cutting it as a gif to quickly demonstrate our landing page editor. So I put this together in After Effects! It actually does use a screen recording, but heavily edited so more happens at once and the video isn't so long (so that the gif didn't get too big...)

Any suggestions for improvements to make next time? (that would only require basic keyframing skills...)