PA CASA - Conference 2020, Harrisburg

Pennsylvania Court Appointed Special Advocates will hold a state conference in October 2020.
Phase one was to create a related, but distinctive brand for the conference itself, as well as a supporting sponsorship handout. The conference branding also needed to follow the guidelines of the national organization.

For the logo, we used the top portion of the child found in the national brand. The children linking hands formed a star shape that the client found eye-catching. The ring of children holding hands symbolizes the unity of the organization coming together to support the youth of Pennsylvania through their journey in the family court system.