I'm currently working on an interactive magazine for iPad (for Avans University of Applied Sciences here in the Netherlands). It's all build in InDesign with little to no coding required. The only thing you'll be focusing on is how it'll look.
It works with two Layers. Layer B sits on the background, while Layer A slides above it (the text with a piece of the background image in this case).
The plugin for InDesign can be found here, if you want to try it out for yourself: http://www.magplus.com
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