Apotheos Roastery Unused Can Designs Pt. I

Apotheos Roastery is going to be launching their canned cold brew coffee (hopefully) in the next month or so, and so to ramp up to the final packaging suite's reveal, we're going to shine a light on all the concept's left on the cutting room floor.

This first direction of can designs took the Apotheos monogram and blows it out over the whole can, focusing on the cup and droplet imagery of the monogram's negative space. Each 'persona' that the specific coffee flavor is named after is represented in a background image, as well as a flavor-specific icon.