MailChimp Persona Project

A few months ago I helped develop these posters for research that our UX team had gathered to create personas for our customers to show who they are and who actually uses our product.

With the photography help of Jason Travis we decided to shoot all the users against backgrounds of our brand colors and had them all stand in the same pose to really make them feel like a family.

I went with simple hand drawn type to make it feel more human to match the personality of the the photos. In the end I am extremely happy with the result and happy to share the project.

You can read more about it on our blog and all 5 posters are attached for your viewing pleasure.

Posted on May 24, 2013

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