LonePine specimen Mr. Q's Record Shop

What makes a great font? For me, it's when the font does a lot of the heavy lifting for you: it's got personality built in, you don't have to kern the crap out of it, and it's versatile enough to work in title case, lower case, and all caps. That's what Lone Pine, our reverse contrast font is meant to be. Here's a fun faux identity system for a record shop called Mr Q's (inspired by my favorite local record store, Mr. C's in downtown Orange). Lone Pine can be used for logos! For a full breakdown of all the ways you can (and also can't) use Lone Pine, check out our product page at the link below.

Fonts in use: Lone Pine, Beverly Drive, and Benton Sans Compressed. ⁠

Brand Identity and Type Design for oohs and aaahs

More by Hoodzpah

View profile