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Here’s a look at a logotype we designed a while back for Globacap, a company from London that simplifies capital raising, making it easier, faster, and more cost-effective.
Our research showed us that most tech and financial-related businesses used really simple logotypes, most of them based on sans-serif fonts.
Some of our clients think that their logo should “say” everything about their business. While we take into consideration the brand’s story and personality when we develop a branding project, we also want them to understand that their logo is a representation of their brand, the tipping point of an iceberg, and that their values and brand attributes have to be presented in the rest of their communication materials. Their logo is just a starting point.