Pricing page Redesign

As an integral part of Later.com's growth strategy, I was recently asked to redesign our entire pricing page. This resulted in a 6% lift in completed orders. I took into consideration the many different pain points a visitor might face when viewing our pricing. Some highlights were the addition of a monthly/yearly billing toggle, highlighting of our most popular plans, and a fixed header on scroll to ensure that our prospective customers can find information relevant to the plan they are interested in effectively no matter where they are on the page. These are just a few of the many improvements that were made to reach this result (well over 100 small improvements) See the full redesign here: http://later.com/pricing