I dont want to say too much about what this is for, but the concept is to help designers get their word out.
The concept is that Multiple designers are talking (hence the word balloons) and creating a unified voice (hence the color blend.)
The problem I have is that I cant decide on the colors. I think I like the cmyk (#1) as it blends the best and the colors are obviously design related. but on the other hand I am aware that this is not a new style, in other words, it's been done.
I think my second choice would be #3, but the blue and red get dark real quick, and the orange and red barely blend at all.
about 3 years ago
I like #3 because of the blending mode, but I like #2 colors.
I like #1 - also, I'm now incurably curious.
#3 for me - the 'yellow/orange' gives it more contrast and better variety of colour. Next would be #1.
Here is a question, do you all think that the "multiply CMY" color styling is overplayed? I think thats my main issue with it. I don't want it to be perceived as trendy for trends sake. Am I expanding the issue in my head?
I think the decision needs to be a balance of originality and familiarity in the creative. Seems the reluctance is because the familiarity of the CMYK multiply effect can be seen as conforming to fads or stereotypes for your target audience. Is that really a bad thing? Giving a lot of information to the viewer and setting the right kind of impression with very little in the form of visual cues.
On the other hand you want the originality to generate individualism and memorability so the viewer is not going forget it amongst the other identities out there.
Admittedly it is a tough balancing act. In my opinion, with the effect and speech bubble it leans a little more to familiarity than originality. As a compromise have you tried a version where the effect is applied solely to the 'dr' which should give a little more personality and individualism to it.
Just my thoughts.
I think I'll give it two more days. (Here's to hoping constraints will help me out again.)
I'll post some new iterations of this sometime before then.
by Travis Neilson
Alright, Thanks everyone for their opinions/suggestions. I decided on using the the third option from the last shot, with some tweaks to the color blends. (The blends appear more distinct and not so muddy.)
Also, I am ready to announce what this logo is for! It's not a huge project that will change your life, but I thought it would be nice to have a twitter account that serves the community by simply re-tweeting good design related tweets.
Participation is encouraged for all interested. Follow up and I'll follow you and retweet to the audience that this account builds. If you don't want to follow but you'd like something retweeted anyway add #designrt to your tweet.
For an even longer explanation (and a bigger view of the logo) visit http://travisneilson.com/design/design-retweets/
Happy fun times everyone!
about 3 years ago
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