Wondering if you folks see mileage in any of these marque ideas?
The company I'm designing for are web strategists and copywriters, but also produce and deliver a lot of video and audio for the web. These two separate focusses mean it's risky going for an obvious visual metaphor rooted in copywriting or film. As such, I'm just trying to go for a striking marque using the first initial of the company's name: GSM. The arrow in number 3 is meant to represent the delivery aspect of what they do.
about 4 years ago
i really like the first option Robbie but would be worried about it only working in certain contexts. i think the second and third options would be much more adaptable.
i'd be interested in seeing the second version with an outer keyline, or alternatively with the outer area clipped to respect the edge of the G (if that makes sense). for some reason makes me think of early computers (thinking early apple, commodore, etc) but in a good way which might work for the context.
i think the third one provides quite a good visual metaphor but is also redolent of road signage so colour treatment would be really important here.
I really love #3, but I agree with Cole that it looks like a road sign (once you see the arrow that is). Although that aspect doesn't bother me, because with a website, print, other branding, etc. I think it will lose that "road" feel.
I like #2 as well, because the inside reminds me of a pie graph—which reminds me of the 'strategists' you spoke about above. :)
Thanks for the great feedback guys.
The road sign-likeness of #3 hadn't actually occurred to me. I've decided that #1 is a bit too much like a car badge, so I'm ditching that. I'm also a bit worried about the fact that #2 and #3 are so simple that they're bound to have been done before! Gonna try out the keyline suggestion and try to get them in context, cheers.
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