SAIL Travel App Concepts

The goal for this initiative can be summarized by this problem statement: “How do we make travel enticing, while balancing a realistic and imminently practical aspect to it, namely basing the experience on actual users/consumers who are sharing experiences, journeys, wish lists and tips”. In essence, challenging the perception and usage of a typical travel booking engine, opting instead for a product whose narrative is all about real users traveling, sharing their insights, tips and whatever they document, across an omnichannel experience (therefore, an experience that translates from digital to actual paper, through a printed Magazine). To add extra flair to this initiative, the session, outcomes and deliverables, should all be contained and executed within 5 hours.