Focused by Erin Condren

The latest project at Erin Condren is a new site targeted towards new customers. The Erin Condren brand is colorful and feminine but our products can appeal to a wide array of planners, so the new Focused site was designed with a neutral color palette and modern design.

The limited product line up allowed for minimal navigation and a simple homepage that drives focus on the main categories. A new style guide was created for photography too, so the imagery was cohesive across the entire site and product focused.

See the live design at focused.erincondren.com.