Strong is an app with millions of users worldwide. With 50,000+ ratings worldwide, at 4.8+ average and continually featured in the App Store, it is the #1 gym workout tracker in the world 💪
Earlier this year, they contacted me with a problem - their logo worked well as an app icon, but not necessarily as a standart logo. Since their plan is to expand and have their logo & branding on many other places, they wanted it improved with that in mind.
The solution was a bold logomark with a clever meaning to it, that will allow it to stand on it's own and be recognised anywhere for what it is. The new one will also allow for black & white or embossed use.
What's your thoughts on this rebrand so far?
barbell
brand identity
branding
dumbbell
fitness
gym app
identity designer
logo redesign
rebrand
rebranding
s letter
workout
View all tags
Posted on
Mar 16, 2020
More by Wisecraft View profile
Like