Rivet Campus Media (Rebrand) (Concept 3)

Rivet Campus Media is the national leader in the traditional and digital college media. Rivet uses their exclusive network of nationwide partnerships to write the textbook on-campus advertising. How? By inspiring action instead of simply making impressions.

“Rivet” is defined as the act of directing one’s eyes or attention. So I made a wordmark (inspired by wayfinding systems) that does just that.