OODA Health JP Pritzl

OODA rebrand

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In mid-2019, we embarked on a little adventure to modernize OODAs visual identity. Our current identity had served us well as an early-stage startup, but we were evolving as a company — both in headcount and in our mission. We needed a visual identity to reflect who we are and where we are going.

I’m excited to showcase OODA’s new visual identity as our first post on Dribbble. And fear not, much more to come. Be sure to follow our team page as we continue to share how we’re expanding the identity into collateral and our products. We’re also hard at work developing our design system, which we affectionally refer to internally as Jarvis.

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