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6 Responses

  1. Scott Boms Scott Boms

    The final, final (for reals) final cover for the first ever digital edition of McLuhan's "Understanding Media" which will hopefully be available soon via the usual digital book outlets - iBooks, Amazon, B&N, etc.

    While the cover may look simple, there's quite a lot of little details that reference parts of the book itself and some of McLuhan's broader ideas about media. One of the important goals of the design was to recognize how readers will actually interact with the cover (most often in thumbnail sized nuggets) and to look good and remain sufficiently readable and identifiable on any type of screen, whether e-ink or high resolution colour LCD.

    Can you identify all the patterns hidden in the cover? Can you figure out what the primary underlying pattern is that makes up the design?

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    11 months ago

  2. Alex Pankratov Alex Pankratov

    Can you figure out what the primary underlying pattern is that makes up the design?

    Having stared at the maze for a couple of minutes and I can't seem to do that. Aside from three horizontal sections all I pick up is some letter forms, the @ sign and, perhaps, a bar graph at the bottom (off center). But all in all it looks rather random.

    11 months ago

  3. Scott Boms Scott Boms

    @Alex Pankratov Keep trying ;-) There's something in your comment…

    11 months ago

  4. Erik Vorhes Erik Vorhes

    There are a couple things before the ‘@’ that I don’t recognize (‘br’?). Otherwise, the maze spells ‘Understanding Media’. Well done!

    Edit: OK, looks like a ‘B’ followed by a stylized ‘MM’ which I assume stands for ‘Marshall McLuhan’.

    11 months ago

  5. Scott Boms Scott Boms

    Adding a "no type" version attachment. See ⬆ for more.

    11 months ago

  6. Erik Vorhes Erik Vorhes

    TV & glasses below the red.

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    11 months ago

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