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LB lecharles bentley logo mark icon l b red vector

I recently undertook a rebranding for LeCharles Bentley, a former all-pro NFL offensive lineman who now runs a training/performance program for current and future pro o-linemen. His name IS his brand, so we wanted a bold, strong mark that got that idea across. This lockup, where his first and last initials combine to form a B, was how we got there.

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