etracker growth-share matrix

etracker offers professional web analytics and conversion optimization for more than 100.000 customers. We were responsible for the UX and UI of the application.

The challenge: How to design a simple interface that turns a wast variety of data into readable and usable information for the user?

Our answer: We've not only visualized screens with line diagrams for period-based evaluations. But also, for example, a growth-share matrix so that users can determine bestselling products versus shelf warmers at one glance. 👍🏼👎🏼

In addition, the number of product calls also reveals hidden champions and overhyped products.

Mail us if you need help to design a custom software application: 👉🏼hello@thepeaklab.com