Pepper Nectar 3/3

Johnny Q.
Johnny Q.
    • Pepper Nectar 3/3
    Pepper Nectar 3/3
    Pepper Nectar 3/3
    Pepper Nectar 3/3
    Pepper Nectar 3/3
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    The ultimate focus was to let the brand take the lead but also leave lots of real estate to call out the sauce's flavor profile and ingredients. Using custom illustrated icons and monospaced type, the labels tell the story of Pepper Nectar and show people that its Original flavor in particular was "The Pair-All Hot Sauce."
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    Branding and Package Design: Me
    Photographer: Sydney Liebman
    Art Direction: Nico Guidicessi
    Agency: Hype Group
    Client: Pepper Nectar

    Johnny Q.
    Johnny Q.
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