A4-sized DM Card Design (March 2020)

Designed a birthday DM card for Prince - the Optical of World (Eyewear boutique) in Tokyo, Japan. I did my best to emphasize there was a special offer for the customers as a birthday gift. I also coloured a monthly background on the front side to be aware of the moments in the transition of the Japanese four distinct seasons.

For the last month - February, it was reported the DM was delivered to 1981 customers, the 44 DMs were collected from the customers. The Cost Per Acquisition (CPA) rate was 2.2%, which was a very cost-effective number. The CPA rate is normally considered to be less than 1%, the shop staff said. I was happy to hear that and will try to keep motivated!

Tool(s): Illustrator, PhotoShop