Mackey Saturday

Instagram Logo

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Instagram Logo logo identity branding instagram logotype wordmark typography script lettering

I had the opportunity to work with the fantastic team at Instagram to create their new logo. It has been a long time coming, and I'm honored to share the result with you.

It was always essential that the design maintained everything that we've all grown to know and love about Instagram while creating a logotype that was more refined, durable, and that positioned the brand for expansion. Looking to the past to inspire the future, the script connects with the nostalgia that Instagram was built from, maintains the important character of the original typeface, and places the brand in a unique and prominent position both in the current and future landscape.

Make sure and check out the new photos of you feature and all the great work done by Tim and Maykel.

More details of the process are attached.

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