Hórus // Brand Identity

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Horus is a financial management and consumption control system for concerts and musical events.
The key point of the system is to avoid financial deviations and offer to the user total control over the management of the event.

The eye is used to convey the idea of perception and observation, representing that Horus is alert to all financial transactions taking place in real time at the event.

We highlight within the project the feeling of being observed constantly. In addition, we translate through
the symbol the restlessness and concentration of a careful look, that's why the eye opens, closes and
looks everywhere, thus having a complete view of the event.