Urban Outfitters: Logo
This is an unofficial rebrand for Urban Outfitters, focused around being bold, bright, expressive and breaking boundaries. The logo is a "U/O" for Urban Outfitters, and is also an exclamation mark to show expression. I focused on using a vibrant, street-esque yellow, black and white colour scheme and very bold, modern type to keep the brand both recognisable, coherent and attractive. It also leaves room to expand the brand across any touchpoint necessary, using these colours, type and language.
full project: https://bradmead.com/urban
black
bold
boundaries
box
branding
bright
clothes
exclamation
express
minimal
outfitters
simple
street
type
unofficial
uo
urban
vibrant
yellow
yourself
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Posted on
Feb 29, 2020
More by Brad Mead View profile
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