Check out the full sized image to get the full impression.
The header is fixed. As the user clicks/scrolls around, the current section is underlined in the bottom header bar with a 2px orange line. Users can choose to scroll around or click around to the different sections via the header links which anchor.
All bottom bar header links are on the homepage. Buttons in the top of the header are different pages. Each product links to its own page (e.g. T5x trommel). A very flat site structure (one click to anything). Improved SEO, user flow, and ease of use.
Conservative design requirements, limitations on photography, and must "just work" for older and much less tech savvy users.
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