When exploring the identity for a rebrand of Churn & Burn, my goal was to create a clean and clear symbol that showcases their company’s unique selling points of coffee, ice cream, and liquid nitrogen.
I have incorporated the letters “C” and “B” as the outline of a mug that contiues to taper, paying tribute to the steam of their locally roasted coffee, the whipped cream that tops their signature treat, and the liquid nitrogen it is infused with.
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