Vuact Logo

Logo for Vuact, a new player for web videos with some really cool features including live audience reactions to content - http://vuact.com

For the mark, I wanted something that communicated something unique about our product; the reaction graph we overlay on videos was a good source of inspiration - this wave forms a V and A. Still pondering alternate shapes to replace the circle with.

The type is a customized version of Gotham. To harmonize the typeface w/ the soft yet angular pronunciation of the word I snipped off some serifs, rounded some elements and tightened the kerning.

Fairly new to logo design and branding so any feedback or advice is very welcome.