Reef Illustration

For Naveon’s Post-Acute Care mobile app, we developed a unique and flexible illustration style that can evolve as Naveon grows—something visually appealing that works in many contexts and across character, scene, and icon illustrations.

To create a broad and flexible system, we identified unified concepts, themes, motifs, and visual styles that communicate Naveon’s brand while taking into account the user’s emotional state. Illustrations depict journeys, guidance, and peaceful or expansive landscapes.

The client felt too much shadow and rock might feel dark after seeing our inital sketch. For the final illustration, we eliminated the rocks to keep the scene feeling lighter, and set it in shallower water.