Valderva Rebranding

In 2016, Valderva, a metallurgic company that offers shelving solutions mainly for retail, comissioned MORMOR a corporate identity transformation. The briefing was simple. To modernize the brand keeping its core values and the company’s DNA.

Looking to its communication, the shapes of the old logo was a good point to start with in terms of keeping the old/new consistency. It was also a good piece in terms of storytelling because we can look at it as a stamp of Valderva quality on its products.

Full project here:

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Posted on Feb 26, 2020
Joel Ventura
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