Young Lions is a competition where designers and copywriters under 28 years of age have 24 hours to develop a project based on a creative brief given by an organization or a non-profit group. There are four categories: Print, Digital, Design and Film.
This year the italian national competition in the branding category, "Giovani Leoni Design", consisted in developing a brand identity for the competition itself.
This was my proposal.
It is inspired in the element that differentiates a young lion from an older one, it's mane, in nature the mane grows larger and darker with the lion's age. The Young Lions competition represents an opportunity for talented designers to get more experience and let their metaphorical mane grow larger. Each one of the four colors represent the categories of the competition.
You can see all the project here: http://bit.ly/11HF3cs
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