Hotel Website Loading Animation

In the age of hyper-personalisation, I don’t understand why some hotel groups are trying to serve all their brands on just one website. I believe that premium and upscale brands deserve a more luxurious online presence. Based on that thought, I was experimenting with different loading screen animations today.
When booking a holiday, do you visit just one website/app, or do you get inspired by several properties websites?

Baruch Pi
German interface designer based in New York

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