Dynasty - A luxurious airline sub-brand

I recently took on a challenge by The Futur to
design a hypothetical premium airline sub-brand.

I chose to work with "El-Al", a leading Israeli airline.
This is one of the logo concepts I came up with!

What I tried to achieve in this concept is a connection of the brand to the House of David, which is widely known as a mostly pure and moral royal dynasty in the Hebrew Bible.

Expect more logo concepts and other branding elements soon!

I'm having a really good time working on this:)
Feel free to share your thoughts!