Gabriel Valdivia

Newest, Latest, Best

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Newest, Latest, Best newest latest best jeff cannata totally rad show podcast geek nerd branding logo identity

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A few weeks ago, I had the pleasure of working with one of my favorite guys on the entire Internet, Jeff Cannata —co-host of The Totally Rad Show and Weekend Confirmed.

After a über-successful Kickstarter campaign, Jeff set out to create his own show, titled Newest Latest Best with Jeff Cannata. I was lucky enough to design the logo for his show.

The logo is a fun and friendly monogram for the show's name (NLB), which symbolizes all the newest tech, games, comics, etc. The tile of the show is displayed in a banner surrounding "NLB". In a way, "covering" all the newest tech, games, comics, etc. The arrow expresses momentum and the trend-reporting aspect of the show.

Combined, the logo uses isometric perspective to display the name in a memorable and playful way.

Make sure to check out the attachments for more detail.

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