La Balm is a line of high quality handcrafted skincare products. Based in California, offers small-batch, organic and wildcrafted body care that uses 100% natural and plant-based ingredients.
The strategy was to design the visual identity and packaging that would adopt a distinctive language from traditional cosmetic brands, focusing on promoting a more natural and simple lifestyle.
See more of the project on my site! www.sofiamoraes.com :)