In 2016, Valderva, a metallurgic company that offers shelving solutions mainly for retail, comissioned MORMOR a #corporateidentity transformation. The briefing was simple. To modernize the brand keeping its core values and the company’s DNA.
Looking to its communication, the shapes of the old logo was a good point to start with in terms of keeping the old/new consistency. It was also a good piece in terms of storytelling because we can look at it as a stamp of Valderva quality on its products.
Soon available on behance.