DSW Redesign (unofficial)

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For a schoolassignment we had to increase the conversion rate of a student page, for Dutch health insurer DSW. Their current website isn't that good and students especially, don't like it.

So I decided to give it a try and create a brand new student page. I've used the feedback of my fellow students, to make sure the conversion rate would be higher than that it is now.

Current website

Redesigned website

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