M.bird is a mod-deco rooftop lounge in Tampa, FL overlooking the Hillsborough River. For Halloween, I took the idea of their logo - a crowned bird sitting on a circle - and created a creepy bird silhouetted in the moonlight. I used the leaf pattern from their menu and website, and used blending modes to create a darker purple wash for Halloween. The bird and moon were drawn in procreate and I converted the bird to vector format in illustrator. I created an email/social campaign as well as posters, flyers, and a menu for this event.
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