Hex shape is to represent a barbell weight. Colours to represent vitality. Gotham for main logotype & custom letterforms inside mark.
L or F like
Show and tell for designers
What are you working on? Dribbble is a community of designers sharing screenshots of their work, process, and projects.
Copyright © 2009–2016 Dribbble LLC. All screenshots © their respective owners. Shipped from Salem, Mass. USA.