Logo Sketching

7 Responses

  1. Chris Williams Chris Williams

    Currently finishing up a logo for a new branding project. Thought it was a good time to share the process that got us to the finish.

    What do you guys think? If you were the client, which would you have gone with?

    I'll post the final soon(ish).

    about 1 year ago

  2. Adam L. Adam L.

    Top left for me. Is the type all custom?

    I also really like top right.

    about 1 year ago

  3. Brandon Land Brandon Land

    I dig the middle one. And bottom left as well. This a Single Malt project?

    about 1 year ago

  4. Chris Williams Chris Williams

    @Adam L. Thanks man. Those were my favorite as well. Type is custom and loosely based are various hand lettered sign specimens from the 50s and 60s. The other options all have varying degrees of customization.

    about 1 year ago

  5. Chris Williams Chris Williams

    @Brandon Land Yep. In the process of wrapping up the logo so we can knock out the website and remaining branding.

    about 1 year ago

  6. Charles Patterson Charles Patterson

    1, 2, 4 and 6! I couldn't choose. Great work man! I'm really drawn to 1 and 4. I love the approach on 1 but the bold lettering on 4 steals it for me :)

    12 months ago

  7. Chris Williams Chris Williams

    Thanks @Charles Patterson! I appreciate the input. 4 appears to be the crowd favorite. In the end, I found myself selfishly pushing for 2, but to no avail.

    12 months ago

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