Paolo Villacarlos

Animated UGC Wall for a Facebook Video Ad

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The client had a bunch of UGC videos of their product in action that they wanted to feature in an ad. Trouble was, all the videos were fairly low-res. Used this grid-style layout to she breadth of customers while camouflaging the low-res quality by shifting the viewer's attention away from the clips just as quickly to focus on the higher-res video that we had available.

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