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Keep things simple. Focus on what users want to do, what they're familiar with and get out of the way. When we think of design we tend to think of the pixels in our design software. If we are a bit more senior we think about the overall experience and UX.
Having a great build with fast load times - is a key design consideration. Things should be fast not cumbersome. Responsive not clunky and inflexible. To deliver a great design and overall experience. You will have to work cross-functionally with all the people that bring the end experience/product/service to the customer. Shipping and fulfilment, marketing, developers, sales people etc. All designed and working cohesively together.
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